Wildlife Trade has many factors that bring negative impacts to society. The cultural value being destroyed from killing elephants and selling their ivory is valuable information and resources that can be used in the future. In these articles the journalists use a few different methods to gain credibilty and to acquire an audience that is willing to listen. The articles also display a major leap in ripeness and credibility of the issue when a powerful figure like Hillary Clinton starts advocating for a stop to the issue. There are many different methods that can be used to construct the publics opinion about the environment, these articles show accurate representations of some of the methods they use.
Terrorist organizations are heavily involved in the wildlife trade and they have been flooding the markets with there mass quantities of acquired ivory. News coverage can influence people’s opinions and attentions in many different ways. One way that is very typical is the use of specific rhetoric to persuade an audience. An article written by Peter Seligmann on the Human Nature Conservation Blog called One Way to Fight Terrorism? End the Trade of Ivory. In the article there are many circumstances when the author uses specific words and phrases to influence the opinions of the audience. “ Wildlife Trafficking is the fifth most profitable illegal trade, after drugs, oil theft and human trafficking” (Peter Seligmann). He relates the wildlife trade to other illicit business that people are more familiar with. He gives the audience a reference point that gives them an understanding of how lucrative the business is and how bad it effects the natural resources. He uses this statement to describe the trade in a more visual method. This use of language can tap into an audience’s views and influence them in a certain way.
The difficulty of regulating the trade is an example of the “direct connection between natural resources and both U.S. and global security” (Peter Seligmann). Ivory funds terrorist organizations and with this money they carry out prioritized missions in which the organization agrees. Many of these events and missions have very negative effects on the world, which people are highly aware of. People are also very involved with coverage on terrorism especially when it’s occurring at a local level then people are very alert. This is also an example of how journalists use rhetoric to support their views. He associates the trade with the terrorist organizations and that alone can influence people to gain interest in the problem.
The money these organizations are funding into the business has developed a violent scene in the regions where poaching is prevalent. They pay the poachers to kill the elephants and rhinos and get their tusks. As the market has been increasing and more money is being earned the technology in which they poach the elephants is also improving. “Poachers associated with the criminal groups use helicopters, high powered firearms, night vision goggles” (Peter Seligmann). Many guards have been killed by trying to regulate the poaching.
Wildlife trade has grabbed the attention of a large group of people in the public sphere. Many people within that sphere have political authority and can influence the opinions of the public by bringing it to attention officially. In a National Geographic daily news article written by Christine Dell’Amore called Clintons Say to End Ivory Trade, Everyone Needs to Act states that Hillary Clinton “has been a vocal opponent of the black market trade in wildlife parts, calling for a global strategy to protect wildlife in their environments and dry up demand for trafficked wildlife goods” (Christine Dell’Amore). Hillary Clinton and Clinton Foundation vice chair Chelsea Clinton were responsible for bringing the issue to attention on a national level and they had a big part in getting the issue on the CGI agenda.
Hillary Clinton helped bring the attention of the issue to the government in order to implement a policy action. This is an example of an issue or particular event that has dominant discourse. Hillary Clinton’s advocacy of the issue persuaded a large portion of the public to agree that the issue needed to be taken care of. After the issue gains this sort of acceptance on the national level the gatekeepers decide how and when the issue will be resolved.
These articles show how different factors can change the dynamic of a global story or issue. The ivory trade has been receiving lots of publicity because it is a very disruptive and illegal business that brings along criminal syndicates and violence. When the issue is accepted on a national level it is an ideal time for a person or group with authority much like Clinton did to advocate an up and coming issue that is only going to get worse as time progresses. Having one person like Clinton who is a respected member of politics that many people trust and are interested in what she has to say can make a very positive impact. Many people are interested and involved in what Hillary Clinton is doing but may be far from what is happening with the wildlife trade. The public who are interested in Clinton and see that she is an advocate of a cause like the wildlife trade gives people exposure and knowledge of the issue which can go a long way in media coverage.